- To be an internationally-recognized leader in global business education, scholarly excellence, and collaborative community engagement.
- To serve our diverse student and alumni population, our multicultural business community, and the global community of scholars by advancing business knowledge and sharing expertise.
- We prepare our students to succeed as responsible global citizens in a dynamic, technology-driven business climate -creating a growing legacy for our alumni.
- We serve the business community through professional education, collaboration, and research – strengthening regional and local industries while providing qualified graduates who can tackle the demands of today's complex business environment.
- We conduct innovative research — nurturing our faculty& intellectual growth and developing the talents of future scholars.