2-Year Master of Business Administration (MBA) Programme
This rigorous programme is designed to develop strategic thinkers and future business leaders. It combines core management principles with deep specialization, fostering analytical prowess, leadership qualities, and an ethical mindset to drive organizational success in a complex global economy.
🕓 Course Duration
The MBA Programme lasts 2 years.
💼 Internship
Internships with leading organizations across industries.
🏫 Placements
Excellent placement record with top companies nationwide.
🎓 Eligibility
Click here to see eligibility.
MBA in Marketing Management
This specialization delves into consumer behaviour, digital marketing strategies, brand management, and integrated marketing communications. It equips students with the skills to analyse markets, build powerful brands, and design data-driven campaigns that deliver measurable business results.
Programme Structure
- Marketing Management & Consumer Behaviour
- Digital Marketing & Social Media Strategy
- Brand Management & Integrated Marketing Communications
- Sales & Distribution Management
- Strategic Marketing & Marketing Analytics
Programme Highlights
Strategic Marketing Expertise
Develop a profound understanding of market dynamics, consumer insights, and competitive strategy to make informed, impactful marketing decisions.
Digital-First Approach
Gain hands-on experience with the latest digital marketing tools and analytics platforms, preparing you for the evolving landscape of online consumer engagement.
Industry Interface
Learn from industry experts and work on live projects with leading brands, bridging the gap between theory and practical marketing challenges.
Career Opportunities
This specialization opens pathways to impactful roles:
- ✓Brand Manager
- ✓Digital Marketing Manager
- ✓Market Research Analyst
- ✓Sales Manager
- ✓Product Manager
- ✓Media Planner
- ✓CRM Manager
- ✓Head of Marketing
Doors Open, Futures Begin, ICEM.
At Indira College of Engineering & Management, there is a strong focus on preparing every student to be industry ready. With numerous recruiters visiting our campus each year, our graduates gain access to a network of opportunities, resources, and the support needed to excel in a rapidly evolving job market.
350+
Corporates
The Next Steps
The steps you take today shape your future. At Indira College, we empower bright minds with strong fundamentals, a global perspective, and leadership skills to make a meaningful change in the world.
Department of MBA
Empowering future innovators with cutting-edge education and research in business administration and management
About Us
About the Department
▼
Indira College of Engineering and Management (ICEM), Pune is committed to its pursuit of excellence by focusing on holistic development, thereby nurturing well-rounded and competent individuals – the proud Indiraites. At the heart of the ICEM MBA philosophy lies a steadfast conviction to evolve as one of India’s best business schools in the field of management education, dedicated to shaping a better and more progressive future for generations to come
It is well recognized that sustained economic growth is driven by skilled managers and visionary leaders who can provide the strategic impetus for development across all sectors. This vision is being realized through the remarkable advancement of business management education in India. The impact of this transformation has extended across diverse segments of academia and industry, fostering an environment where knowledge, innovation, and leadership converge to build a stronger nation.